NetGalley Marketing and Your Promotional Strategies

We offer many different marketing opportunities for different goals and budgets.

Get ideas by watching our Marketing Programs Overview Webinar via this recording. 
UK publishers, learn more about the UK-specific programs in this recording.

If you'd like to do something exclusive for NetGalley members, please reach out to [e-mail] so that we can help you brainstorm a specialized campaign to fit your needs.

And, be sure to subscribe to our publisher resource, NetGalley Insights, for creative ways to incorporate NetGalley into your overall marketing strategy, including case studies.

We have an option for every goal! What’s yours?

Gain overall exposure & impressions for a book:
•    Take advantage of Featured or Homepage placement on NetGalley
•    Try the Read Now availability setting, or a Wish campaign

Introduce a new imprint, build brand loyalty, boost ‘favorite’ tags:
•    Update your Publisher Profile and include the link in emails with reviewers
•    Announce new imprints, events, or seasonal samplers via a dedicated eblast

Drive activity during a particular time period:
•    Consider a limited-time Read Now eblast and/or social media promotion
•    Try request “windowing” along with our member type-specific newsletters & Wish promotion 

Offer immediate access to particular members:
•    Offer early (exclusive) access to a special target list by sending widgets, incentivize them to spread the word
•    Utilize your Auto-Approved List to reach your most valuable NetGalley contacts

Get more booksellers and librarian reads/orders:
•    Allow early requests from only those member types (will appear in "Exclusives" section)
•    Take advantage of our monthly ABA Digital White Box and Library Edition newsletters
•    Include NetGalley links in your trade ads (shelf Awareness, LJ, PW, Booklist, etc.)

See an immediate jump in requests/reads/reviews from one promotion:
•    Participate in our weekly newsletters, sent to members interested in specific genres
•    Book a dedicated eblast customized to your particular title(s)/branding
•    Use a two-tiered eblast campaign & tease access to next book for members who share review

Collect more cover votes:
•    Nominate it for our “Cover Love” blog series