NetGalley Marketing Promotions and Your Strategies

We offer many different promotion opportunities for different goals and budgets.

If you'd like to do something exclusive for NetGalley members, please reach out to [e-mail] so that we can help you brainstorm a specialized campaign to fit your needs.

And, be sure to subscribe to our publisher resource, NetGalley Insights, for creative ways to incorporate NetGalley into your overall marketing strategy, including case studies.

We have an option for every goal! What’s yours?

Gain overall exposure & impressions for a book:
•    Take advantage of Featured Titles or Homepage placement on NetGalley
•    Catch the eye of readers with a Dashboard Spotlight or Category Spotlight
•    Try the Read Now availability setting, or a Wish campaign

Introduce a new imprint, build brand loyalty, boost ‘favorite’ tags:
•    Update your Publisher Profile and include the link in emails with reviewers
•    Announce new imprints, events, or seasonal samplers via a Dedicated eBlast
•    Highlight a book or your imprint via a Banner Ad within our successful Newsletters (books do not need to be active in NetGalley!)

Drive activity during a particular time period:
•    Reach NetGalley’s engaged social audience with a Sponsored Social Package
•    Consider a limited-time Read Now Dedicated eBlast
•    Try request “windowing” along with our member type-specific Newsletters & Wish promotion 

Offer immediate access to particular members:
•    Give pre-approved access to your VIP list by sending widgets, incentivize them to read early & review
•    Utilize your Auto-Approved List to reach your most valuable NetGalley contacts

Gain reads/orders from more booksellers and librarians:
•    Allow early requests from only those member types
•    Take advantage of our monthly ABA Digital White Box and Librarian Newsletters
•    Include NetGalley links in your trade ads (Shelf Awareness, LJ, PW, Booklist, etc.)

See an immediate jump in requests/reads/reviews from one promotion:
•    Participate in our weekly Newsletters, sent to members interested in specific genres
•    Reserve a Dedicated eBlast customized to your books/branding and preferred targeting
•    Use a two-tiered eBlast campaign & tease access to next book for members who share review

Benefit from editorial coverage:
•    Pitch books for We Are Bookish, the editorial blog for NetGalley members
•    Nominate for our monthly Cover Love series

Engage directly with a book club audience:
•    Reserve a custom Book Club Kit, created especially for your book by our editorial team. Promotion via Dedicated eBlast and social media included!