Here are some recommendations for how marketers and publicists can make the most of NetGalley:
Make your titles available for request
Take advantage of the growing NetGalley community of influential readers - reviewers, media, bloggers, librarians, booksellers, and educators - who may be interested in your titles. You can allow all members to request the title from the catalog (Requests Allowed, all members); schedule request by member type; keep the title private and only allow invited contacts access (No Requests / Invite Only) or give everyone access to the title (All Requests Approved). Learn more about different options for allowing requests here.
Use the widget in your daily activities
Your contacts trust you, and you know best how to grab their attention. Maintain your relationship by continuing to send your own emails on your own terms – just pop in the NetGalley widget to give them access to the digital galley. Each title in NetGalley has a widget—and you'll see the "Invite Contacts" prompt, or green Create Widget button in many places in your account. Use the widget in your personal pitch emails, to give contacts earliest access to galleys, to accommodate last-minute requests, when print galleys are no longer available, or with mailing lists (bloggers, libraries, author lists, etc). The widget provides your contact with a direct link to view the title on NetGalley (they will need to log in first).
Customize the widget for your specific needs, every time you create it.
- Secure widget: The secure widget uses an email address (or list of emails) to secure your content. You can type in single email addresses, or upload a list, so that only recipients who log in to a NetGalley account with that email address will be authorized to use that widget. If your contact forwards the email containing the widget, and the new recipient isn’t “on your list,” they will be denied access and prompted to request the title instead. Ask us for more info or to walk you through the process.
- Open widget: This kind of widget is not secured to any email addresses. If an email containing a widget is forwarded, then that new recipient can click on the widget, log in and view the title. You can always see exactly who has viewed your titles in your NetGalley publisher account, no matter how they gain access. Open widgets are great for trusted contacts (for example, an editor who will assign the title to a reviewer).
Learn more about best practices for incorporating the widget into your marketing and publicity strategies in this short video.
Enhance your title with the Press Kit
You can include all your marketing assets in the Press Kit area to allow your contacts one-stop access. Examples include: Press releases, author Q&A, tour information (bookstore and/or blog tours), author profiles, catalog copy, presentations, teacher guides (for professors), reading guides (for book clubs)…all of the great stuff you are already producing to accompany your galley can go in NetGalley. Because the NetGalley Press Kit is digital, you can also include high-res cover images and author photos, as well as video or audio files like book trailers or author interviews.
Promote your title to the NetGalley community
Please contact us to find out about our Marketing Programs. We have many ways to promote titles to our dedicated professional readers. Many of our publishers are also coordinating with us on their own promotions, contests, at events (include a QR code linking to the widget on a postcard, for example), and more. Reach out to us at firstname.lastname@example.org and we can share some ideas and sample language.
Update your Publisher Profile
Make it easy for readers browsing the site to connect with your brand and view your forthcoming and published titles by keeping your publisher profile up to date. You can add a logo, company description, approval preferences and social media links. Simply login to your account and click on your publisher name at the top of your Dashboard.
Add reviews you love to the Title Details page
Feature positive reviews on your title details pages. Included reviews will appear when titles are available for request, as well as when they are archived (visible in the "Previously on NetGalley" section on your Browse Publisher listing). Reviews will appear in a dedicated "Featured Reviews" section.