Your reviews and book recommendations are very valuable when they appear on retail sites (like Amazon), book sites (like Goodreads), and social media (like Instagram and TikTok). With increased and ever-changing guidelines from each platform regarding influencers and the content they share, it can be confusing! Below we’re providing some best practices to keep in mind when sharing your reviews online:
The Federal Trade Commission (FTC) requires U.S.-based readers* to disclose who they received a DRC or early Audiobook from (more info can be found here.) We recommend including a simple disclaimer like: “Thank you [name of publishing company] for providing this book for review consideration via NetGalley. All opinions are my own.” *”If posting from abroad, U.S. law applies if it’s reasonably foreseeable that the post will affect U.S. consumers. Foreign laws might also apply.” - FTC Disclosures 101 for Social Media Influencers
Disclosing this information not only makes your relationship with the publisher or author clear, it also informs fellow readers that you are specifically discussing a version of the book that may not be final and that some changes may occur before publication.
There are also individual platform guidelines to consider. For example, Instagram and TikTok have Branded Content Policies. We recommend becoming familiar with the policies and guidelines associated with the platforms you’re using.
For more information about social media and review best practices: